01
Win more listings
Presentations, seller experiences, follow-up
Built for real estate agents
What could work
better in your business?
I help real estate agents turn repetitive work and inconsistent client experiences into simple, custom websites, workflows, and tools. Start by bringing me one thing you wish worked better.
No obligationNo technical homeworkStart with one problem
12 years in real estate350+ transactionsHands-on builder
Your starting point
“There has to be a better way to do this.”
Could become
A website
Could become
A workflow
Could become
A client experience
Real estate first
Built around how the business actually works
Custom by default
No one-size-fits-all software pitch
Human in control
Your facts, voice, strategy, and approval
Bring the problem, not the solution
Here's where a conversation might lead.
You do not need to know whether you need AI, automation, a website, or something custom before we talk.
02
Launch listings
Property pages, campaigns, flyers, content
03
Stay in touch
Lead response, nurture, client updates
04
Work more smoothly
Intake, templates, prompts, automation
05
Build something new
Websites, client hubs, custom tools
06
Help the team
Training, playbooks, shared systems
Find your starting point
What part of the business is worth improving?
You do not need to arrive with a solution. Answer three quick questions and I'll show you one practical direction that may be worth a conversation.
✓No account or contact information
✓Built around real estate work
✓Carries your result into the Idea Session form
Agent workflow diagnostic
Three questions. No contact information required.
Start with the business
Where do you feel the most friction?
Proof in the work
I don't just recommend.
I build.
These are not hypothetical uses for AI. They are working real estate experiences I have already designed and built.
Live seller experience
Property-specific from the first screen
Win the listing
01Seller strategy and consultation
The problem
A listing appointment needs to feel thoughtful and specific, not like the same presentation every seller sees.
What I built
A branded consultation with the property story, Market Analysis, pricing scenarios, Net Sheet, and pre-listing package.
Seller presentationPricing storyNet Sheet
Open the live seller example 
One reviewed property record
Facts + positioning + agent voice
Property pageMLS copyEmailSocial
Launch the marketing
02One intake, complete campaign
The problem
Agents repeatedly rewrite the same property details for every page, post, email, flyer, and seller update.
What I built
One reviewed property record that carries the facts, positioning, and agent voice into every marketing piece.
Property pageEmail + socialPrint flyer
Try the sample workflow 
Property concierge
Can I schedule a showing for Saturday morning?
Absolutely. What time works best for you?
Lead capturedReady for handoff
Convert buyer interest
03Property experience and lead capture
The problem
A buyer can be interested at 10 p.m., but a static listing page cannot answer the next question or create a useful handoff.
What I built
A buyer-facing property experience with property-specific Q&A, showing requests, lead capture, and engagement insight.
Buyer Q&AShowing requestsLead handoff
Open a live property experience Buyer journey
Timeline
Guides
Documents
Photos
✓Offer acceptedComplete
2InspectionNext step
3AppraisalUpcoming
4ClosingUpcoming
Guide the client
04Private buyer journey
The problem
After an offer is accepted, milestones, documents, education, and next steps are often scattered across texts and emails.
What I built
A private client hub with progress, next steps, guides, documents, photos, and a clear path from offer to closing.
MilestonesClient guidesDocuments
See the complete product The product behind the examples
ListingDeck
I designed and built the full product, from strategy and user experience through AI workflows, editing, lead capture, analytics, subscriptions, and the client-facing experiences.
Explore ListingDeckAnother working example
This website
Positioning, copy, design, development, editable content, lead capture, and custom property marketing, all built together.
View the full websiteA simple way to work
Conversation first.
Technology second.
Bring one problem.
Tell me what feels slow, repetitive, inconsistent, or harder than it should be.
We find the opportunity.
In a free 20-minute conversation, we decide what would actually help.
You choose what happens next.
If something is worth building, I will outline a practical next step. There is no obligation.
Josh McCracken
Realtor + builder
Built by someone who knows the work
“I don't want to sell you an AI tool. I want to understand what you're trying to accomplish and help you build the right thing.”
I bring 12 years of real estate experience together with hands-on work in websites, software, design, copy, prompts, and automation.
Free 20-minute idea session
Bring me one thing that should work better.
Tell me what feels slow, repetitive, inconsistent, or harder than it should be. We'll talk it through, find the opportunity, and decide whether anything is worth building.
Free 20-minute conversationNo obligationA sentence is plenty
Have a question before you start?
Contact Josh